Corporate Chocolate Gifting: What to Send Clients and Staff This Quart…

For a birth announcement, the same idea travels well by post. A box carrying the new arrival's name says congratulations more warmly than a card and reaches family who cannot visit in person yet. It suits grandparents, godparents and the friends who want to mark the moment without turning up with yet another set of babygrows.

Corporate gifting has a low ceiling for effort and a high one for judgement. Send nothing and you look indifferent. Send the wrong thing and you look like you did not think about it. Chocolate sits in the safe middle, provided you match the format to the recipient.

For an early anniversary, a first or a second say, the register is warm and unshowy. A mid-size collection, perhaps with a short printed message or the date, says you remembered and you made a small effort, which is precisely the tone those years call for. It is a gift between two people rather than a public statement, so restraint reads better than grandeur.

Timing is easy compared with weddings or corporate orders, but if you want personalisation, a new address or a short message for instance, allow a few extra days rather than ordering the night before.

Read more from Lily O'Brien's chocolate.

Provenance helps here, because a gift with a story behind it is easier to give and easier to receive. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, and it holds BRC Grade A+ accreditation for its production. That is the kind of detail a recipient notices and a sender can mention without overselling.